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Today let's talk about Cypress Semiconductor Corporation, one of the leading semiconductor companies in the world. 

Cypress is the world's only maker of PSoCs (programmable system on chips), which can be reprogrammed and reconfigured for a wide variety of purposes. The MCD (Microcontroller and Connectivity Division) and MPD (Memory Products Division) are the main products that help Cypress making money.

Like many other big companies, Cypress' core business strategy is to continuously expand by buying up smaller companies. In 2015 Cypress attempted to acquire Integrated Silicon Solution Inc., but was thwarted by a competing bid by Chinese buyer consortium Uphill Investment Co., which included GigaDevice, a major competitor in the NOR flash market. This buyer consortium offered a higher bid than Cypress and successfully acquired ISSI for $731 million.

Despite considerable progress the last couple of years in shifting its business towards secular growth markets, the share price has not done all that much. Maybe the shares of Cypress Semiconductor (CY) are plagued by two fears: Semi-conductor slowdown and China trade escalation. The market is pricing in slower growth in the semi-conductor industry next year and an escalation of trade tensions. But the GV Times News reported on August 16, 2018 that: CYPRESS SEMICONDUCTOR CORPORATION (CY): THE OLD ROOF BECAME A NEW FLOOR. It means Cypress is still growing.

San Jose, a employee of Cypress said on website: “ The work culture at Cypress can be best described as tough but fair. Goals are set and employees are expected to met or exceed those goals with plenty of feedback and opportunities for redirection as needed.”

That’s all for today, thanks for reading.